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The Negative Impact of Inconsistent Branding
Brand consistency is important, just take a look at the email below that I recently received (2nd July 2013) from Dot Com Gift Shop. I’m a long standing repeat customer and have enjoyed seeing the...
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Yahoo Unveil New Logo Design…Which is More Like Google
After a design process lasting 30 days and dubbed by Yahoo “30 Days of Change”, Yahoo has today finally unveiled it’s chosen logo design. I think that the the new logo actually looks far more dated and...
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